Different Types of Telemarketing Services

In a fiercely competitive economy, businesses need to utilize every marketing tool that they can use in order to succeed. Telemarketing is one of the most popular strategies that companies all over the world use. To determine the telemarketing service that your business needs, you must understand its different types. 

With regards to the target client, the services that telemarketing companies provide fall under the categories of business-to-business (b2b) and business-to-consumer (b2c) telemarketing.

B2B telemarketing is utilized by production companies to find businesses or institutions that would utilize their services or buy their products. There are two specific services that fall in the category of business-to-business telemarketing call center. First is lead generation, which involves retrieving business names, addresses, and contact details. Lead generation is basically finding new prospects for the purpose of expansion and increase of sales revenues. Appointment setting is another service provided by B2B telemarketers. You can use appointment setting services to get a telemarketer to arrange a business appointment for you with a prospect client.

B2C sales lead generation or business to client involves directly contacting consumers for the purpose of market research, customer survey, database updating, sales verification, soft collections, and direct promotion of products and services. Market research and customer survey are both helpful in suggesting improvements for products and services, and in deciding for an expansion or new investment. In sales verification, the telemarketing company verifies the purchase or changes that a consumer wants to make to ensure consumer safety. Soft collection service, also known as payment reminder, is utilized to encourage prompt payment by clients so your company can continue with its normal operation. Because of stricter communication laws, direct promotions are rarely utilized at present.

Inbound call center service  and support is a telemarketing service that is utilized both in B2B and B2C. This service often involves answering queries by clients regarding the services or products they have availed. It also involves helping consumers solve the problem they have encountered while using a specific product or services. Dispute resolution is another important service that fall in this category. The goals of customer service and support are to retain clients and maintain good relationships with them.

Automated telemarketing is a sub-category of customer service and support. It is utilized by companies that have a very wide client base, such as insurance and communication companies. Instead of live contact center agents, automated telemarketing utilizes interactive voice response. Clients simply have to listen to recorded instructions and proceed by pressing the buttons corresponding their query or problem. Automated systems are often used in technical support and account inquiry. This service is likewise used to direct clients to a specific telemarketing department that specialize in the problem they encounter.

Telemarketing services of Philippines lead generation companies can be utilized not only by big corporations but small business as well. There are telemarketers that provide services that suit the scope and needs of small businesses. Utilizing telemarketing services allow small business to penetrate a more diverse market and increase their potential for expansion. Telemarketers also offer services to political campaigns. Polling, voice message broadcasting by the candidate, and campaign fundraising are services that telemarketers can provide to their client.