Telemarketing Is Not Dead

You probably get several calls a day from people asking for solicitations, or offering you discounted prices of a new product or service. You probably get calls or you're the one calling!

Just so you know, (just like rock music) telemarketing is not dead. Yes, online marketing is a phenomenal marketing strategy but telemarketing is still the mother of all marketing strategies.

Telemarketing is effective. Admit it. When someone introduces a new product to you online, there's a huge percentage that you're not going to rush and purchase the product instantly. You'll read the product description first and if you're not convinced that it's a good buy, you don't pursue the purchase.

But imagine if the product was not offered to you via the internet but through the phone. A telemarketer calls you and introduces the new product, detailing what the product can do and how it can make your life easier. If you're not convinced, the telemarketer provides you more details about the product. The telemarketer answers your questions and addresses your concerns on the spot. At that moment, with all your questions answered, you can deliberate whether to purchase the product or not. You can weigh the pros and cons at the very moment you are offered the sale - without any questions left unanswered.

This is why telemarketing works. This explains why telemarketing is effective. Telemarketing works because it allows sellers to establish a real relationship with the customer. Both the telemarketer and the customer can establish conversation at the beginning of the call. Questions and comments are answered and addressed at the moment the customers present their hesitations about the product or service. In telemarketing, there is too little queries left unanswered because the telemarketer is ready and prepared to provide you the needed information. Telemarketing works because it it direct and it "feels human".