Tuesday, December 8, 2009

Enhance Your Listening Skills

The difference between the top 20% of the top sales producers from the bottom 80% is their ability to listen. To listen mean more than just hearing what the prospect is saying. Telesales people hear their customers but sometimes because telesales professionals are unprepared for questions and objections, telemarketing professionals tend to get busy thinking of what to say next. Thus, they don't really hear what their customer or prospect is really saying.

One main thing that a telemarketer can do to start making more sales is to listen more to the customer. If you listen more then you'll know what to and what not to say to make that sale.

You can stat by listening for and jotting down any special words or phrase that your customers use. Although, majority of the say the same things, if you really listen you will realize that everyone has a special word, phrase, or way of saying something. Listening for and jotting down these special phrases will help you pay more attention. To make it even more effective, use these special phrases when speaking with your customer. This is what you call as "mirroring" your prospect. Mirroring is proven and an effective method to build rapport with your customer. It makes your customer feel heard.


Another tip to improve your listening skill is to record yourself. Record yourself and listen to your conversation. The point of this exercise is that when you are on the phone, you don't have any idea how and what you sound like. Recording and listening to your calls offers you the opportunity to really listen to yourself. The point is that you need to listen to your calls before you can improve it - simply because you can't enhance something that you are not aware of, right?

Remember to use the mute button on the phone. The mute button is the most important button on your telephone. If you can't stop yourself from talking and interrupting your customer while the customer is talking, you can just press the mute button and interrupt and talk all you want without the customer having to hear you.

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